Digital marketing is a bucket of various online marketing techniques like email, social media, mobile apps, websites, blogs, videos, etc. Earning a marketing degree online could secure your career in this domain.
Digital marketing has the potential to grow to a market of $264.15 billion by 2030. Hence earning a dedicated degree and professional certifications should place you in top-level positions with the highest earning opportunities.
Read on to learn why pursuing a marketing degree online and then discover some eminent online institutions where you can apply.
The Role of a Marketing Professional
Marketing executives or managers ensure exhaustive promotion and awareness of a product or service.
Responsibilities of a Marketing Professional
- Marketing executives must implement the product marketing roadmap set by the leadership team.
- As a marketing executive, you must design, plan, and build marketing campaigns online and offline.
- You may also need to oversee the editorial calendar and content.
- A content marketing manager works closely with article writers, copywriters, and SEO experts to increase organic traffic and conversion rate.
- Managing marketing budgets and saving the business some bucks is also your responsibility.
Skills of a Marketing Professional
- Excellent written and verbal communication
- Creativity in visual design and storytelling
- Project management
- Marketing campaigns and ad budgeting
- Leadership and persuasion
You may acquire these skills through years of experience. But, getting a marketing degree online while working increases the value of your resume and portfolio. You can easily demand that next promotion or switch jobs to negotiate a better pay package.
Marketing Degree Online is Becoming Mainstream
The world education market is seeing a great transition of learning content delivery virtually from classrooms. As new subjects and their degrees go online, marketing, especially Full Stack digital marketing, has been predominantly an online course. After the Covid-19 pandemic, it has become more mainstream due to following reasons:
Affordability
The tuition and other fees drastically decrease when you shift from a classroom to an online degree.
Access to Prestigious Institutions
Due to travel bans during the pandemic, new sessions on marketing degrees in esteemed colleges started online. Then, students, teachers, and employers have found this form of education is more effective than on-campus learning.
Now, in the new-normal, top global universities have continued online marketing degrees and attracting candidates from all over the world.
Flexible Schedules
You can work while you study and earn a marketing degree online. There is no need to leave the job since you can choose self-paced learning and appear for online assessments per the institution’s rules
100% Online Labs
Offline marketing is becoming obsolete, and digital marketing is filling that void. According to an EarthWeb report, globally, 6.64 billion people own a smartphone. Hence, email marketing, YouTube ads, in-game ads, in-app ads, Facebook ads, Twitter ads, etc., are becoming more important than offline advertisement or promotion.
Thus, marketing degree lab works are fully online, and there is no need for face-to-face interaction with the trainer.
Online Degree Vs. Online Courses/Certifications for Marketing
The primary difference between online certification in marketing and a marketing degree online is the course content and duration.
An online marketing degree will discuss various topics from general education, English communication, business administration, and not to mention core marketing topics.
On the contrary, a certificate-oriented course will mainly discuss the latest techniques and tools of marketing.
If you are already working as a marketing professional and want to grab a promotion or take up more challenges to get better pay, you should get online certifications.
However, suppose you want to understand marketing from the ground up and see yourself at an executive or leadership level in the future. In that case, you should go for a bachelor’s in marketing. Then, you may also want to get an M.S.
Companies sometimes ask you to get internationally recognized certifications like Microsoft Advertising Certification, Google Analytics, OMCP Digital Marketing Certification, Google Ads Marketing Certification, etc.
An Overview of Marketing Degree Online
The entire degree program will depend on the institution. However, you may find some of the following commons:
Degree At a Glance
- 120 total credits to earn the degree
- Credit transfer options
- Credit hour-wise billing
- Dynamic course content related to the current market
- Internships
- 4-year degree (30 credits per year)
Course Content
- Core business topics
- General education
- Technology resources
- Professional selling
- Digital Marketing
- Marketing research
- Social media marketing
- Consumer behavior
- Brand management
Career Pathway
With an online bachelor’s in marketing or digital marketing, you can become:
- Social media manager
- Marketing Manager
- Marketing research analyst
- Media planner
- Product/brand manager
- Business development manager
- Advertising and promotions manager
- Non-profit Fundraising
Earning Potential
Marketing Managers
The May 2021 report of the U.S. Bureau of Labor Statistics says that the annual salary for marketing managers could vary between $135,030 to $192,520. And the median salary is $63,920.
Market Research Analysts and Specialists
Another agency report also states that the minimum and maximum annual salaries for marketing analysts/specialists are $37,570 and $128,320, respectively. At the same time, the median wage stands at $63,920 per year.
Find below some prestigious marketing degrees that you can earn online:
Online Marketing Degree Bachelor’s: SNHU
This SNHU degree course focuses on problem solving and creativity in the sector of marketing and digital marketing. You can choose two concentration or specialization courses like Digital Marketing and Social Media.
Furthermore, you can choose HubSpot Social Media Certification as an elective course to learn the tools and techniques of online marketing. This will help you to demonstrate outstanding performance in the workplace.
Moreover, this B.S. course allows you to earn an accelerated M.S. degree from the same institution. You can save a lot by transferring B.S. credit to M.S. coursework.
Online BS in Marketing: ASU Online
Earn a degree online while learning from the same faculty who teaches the on-campus students. That’s That ASU Online gives you this golden opportunity. What is more interesting is that there will be no mention of an online degree on the certificate.
During the degree program, you will learn advanced topics like Applied Marketing Management, Marketing Leadership, Marketing Research, Consumer Behavior, B2B Marketing Strategy, Competitive Marketing Strategy, and more.
Online Marketing Degree BS: WGU
Prepare for an exciting business and marketing career by earning this WGU marketing degree online accredited by ACBSP. The degree program is one of the most exhaustive in the market, with affordable per-semester tuition fees.
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You will be learning various theories from the following disciplines:
- Marketing
- Business Core
- Business Management
- General Education
- I.T. Fundamentals
- Human Resources
In total, there will be 41 courses. Additionally, there will be a Capstone Project where you will plan, implement, and analyze an independent marketing campaign as a project work.
B.S. in Marketing: University of Minnesota Online
Yet another esteemed online marketing degree offered by the University of Minnesota Online is highly valued in the job market. It is a hands-on program to teach you the strategies and skills to identify custom customers and needs.
It is a 4-year bachelor’s with 100% online content delivery, lab courses, and assessments. There are opportunities for virtual internships after course completion and before the degree award.
B.S. in Marketing Online: Indiana State University
This Indiana State University offered B.S. in Marketing degree will prepare you for the challenges in B2B and B2c marketing. You will become eligible to work at higher positions in medium businesses, corporates, and non-profit organizations.
You will learn the tools and techniques to manage an exhaustive marketing campaign online and offline. As a course concentration, you can take up Marketing Management topic.
BBA in Marketing Online: UALR
This UALR degree will help you grow the necessary skills to excel in careers like professional sales, online advertising, and marketing management. The degree program requires you to complete 120 hours of credit, of which 45 hours in upper-level courses, for example, 3000 to 4000 levels.
The degree will train you in crucial disciplines like General Business, Professional Business, Marketing Major, and Marketing Electives (Digital Marketing Emphasis or Professional Sales Emphasis).
BacheloBachelor’sketing Online: Franklin University
This BS in Marketing degree from Franklin Unversity has received IACBE accreditation. This means you will learn the latest content that will prepare you for the present and future business and consumer marketing challenges.
It is a 124-credit-hour degree program. You can choose between 6-week and 12-week course durations. Furthermore, you can transfer up to 76% credits to save money and time.
Online BBA in Marketing: Brenau University
Attracting and retaining clients or consumers is a great challenge for any business. Brenau University’s BBA in Marketing prepares you to respond to this challenge and help your company grow its revenue.
The course content is highly updated, and you will learn from real-world marketing challenges and case studies. This is a 4-year degree program designed to make you proficient in consumer needs, design products, develop marketing plans, and more.
BBA in Marketing: New Mexico State University
New Mexico State University offers this BBA in Marketing degree with a Strategic Marketing course. The course content for on-campus and online are the same. It is an extensive 4-year degree program focusing on disciplines like:
- Information technology
- College Algebra
- Business and Communications
- Calculus
- Macroeconomic Principles
- Principles of Marketing
- Consumer Behavior
- Financial Analysis and Markets
To complete the degree, you need to earn a total of 120 credits in 4 years.
Marketing Major: Isenberg School of Management
If you want to complete a marketing degree online, the Isenberg School of Management could be a great option. It offers a major marketing degree that will assist you in growing in your profession.
The course provides you with a flexible learning environment for incomparable AACSB-accredited education.
BBA in Marketing: Temple University
Temple University offers BBA in Marketing degree online through the Fox School of Business. It allows you to prepare for a successful marketing career by having a solid understanding of marketing activities.
The course enables you to face contemporary marketing challenges with an active and experiential curriculum. Also, you study economics, psychology, statistics, and data analysis to understand the current market scenario.
B.A. in Business Administration (Marketing): WSU Global Campus
To enter today’s fast-paced career landscape, this marketing degree from WSU will help you to a great extent. It enables you to develop a strong base on business fundamentals and learn about consumer behavior, marketing research, international marketing, and management.
The course is offered in a 7-week format where you must complete two or four 7-week courses during a 16-week semester.
Also, look at these online courses in marketing offered by prominent edTech platforms.
Marketing Essentials MicroBachelors Program: edX
This edX course will help you drive your career forward by teaching you consumer behavior, pricing strategy, market segmentation, etc. The course will take three months to complete if you invest 7 – 9 hours weekly.
BSc Marketing: Coursera
Coursera helps you achieve a BSc Marketing degree offered by the University of London. The program is 100% online and takes 36 – 72 months to complete.
Fundamentals of Digital Marketing: Google Digital Garage
Google Digital Garage offers Fundamentals of Digital Marketing courses for professionals who want to implement the knowledge for their business or career. It has 40-hour-long self-paced learning material and provides you with a recognized certificate.
Diploma in Marketing Management: Alison
You can opt for Diploma in Marketing Management by Alison as well. It consists of 12 modules that cover 45 vital topics and can be completed within 10 hours.
Online Digital Marketing Course: Edureka
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This Edureka course helps you gain substantial knowledge on different aspects of digital marketing. This certification course consists of 30 hours of online live instructor-led classes and works as a gateway for your career.
Final Words
Until now, the article has discussed the relevance of a marketing degree online in today’s globalization perspective. It has also revealed some highly research online marketing degrees you can pursue.
Moreover, you have also learned about some online certifications and micro degree courses available on edTech platforms. You can take your pick depending on your professional and personal commitments.
You may also be interested in knowing the best content marketing courses.
