A full-stack digital marketing professional is the best choice for businesses that want to grow their online presence and audience.
They are acquainted with every field of marketing and have the skills to train others to help them improve and develop in their respective fields.
A full-stack digital marketing professional can meet with clients to understand their requirements – develop strategies to implement them, manage the team and monitor the progress. You are focused on enhancing and growing other marketers, as well as delivering results to customers.
Full-stack digital marketers are most effective in startups and small businesses where they’re needed in all aspects of marketing. They have experience working as teams but can also work on their own.
Why should you consider taking full-stack digital marketing as a career?
You’ll be a highly sought-after professional: In the next year, there will be more than 860K job openings in the digital sector, and there’s a shortage of people to fill these positions. Anyone who wants to enter digital marketing will have an advantage as it is a field where demand is greater than supply
The pay you earn will be greater than in other fields: The demand outweighs the supply in digital marketing. Therefore, if you’ve got strong capabilities, you’ll be sure to get a good pay package.
What do you need to become a full-stack digital marketer?
This list shows the essential skills that a full-stack digital marketer must have. It starts with basics and ends with attributes that the best digital marketers have developed over time, often in different niches.
SEO and SEM
If people don’t see what you do as a digital marketer, none of your work matters! The first and most important step to connecting with your audience is driving traffic to your websites, especially your landing pages. You will need to be an expert in Search Engine Optimization and Search Engine Marketing to succeed as a digital marketer.
Data Analysis
Although they are not required to be proficient in data analytics as a data scientist, full-stack digital marketing professionals must know how to use Google Analytics to get detailed information about traffic sources, relevant keywords, audience’s gender, age, location, interests, and devices they use to reach them.
Social Media
Digital Marketers must be familiar with all social media platforms that they use to share content and reach their audience. Each platform is unique and you will need to be able to identify which ones work and which don’t. You’ll also need to know when to post what and how to adjust your tone to appeal to different audiences. There are many techniques that Digital Marketers can use to prioritize social media marketing. These include live-streaming and direct messaging as well as hashtagging.
Social Media Advertising and Pay-Per-Click
Digital Marketers should be able to determine the best way to spend money on social media advertising. This includes ad placement on various websites around the internet–via direct advertising or platforms such as Google Ads and also social media ads, sponsored posts, and other forms of advertising.
Email Marketing
It’s easy to send out email campaigns. But, it can be difficult to send out effective emails campaigns. Almost 80 percent of them reported seeing an increase in their email engagement over 12 months, according to Hubspot’s 2020 State of Marketing report.
Storytelling
Content marketing is a great tool for SEO. Longer articles that are relevant to your audience are key tools in content marketing. It’s crucial to communicate your ideas clearly and in a compelling way to those you want to attract. WordPress and similar CMS backend navigation skills are also essential.
Basic design skills
Digital marketers often have to select and edit images for the company’s social media feeds or create the layout of an email newsletter. A basic understanding of design skills, including how to organize information is a great asset.
Creative Problem Solving
Your competitors may be trying to do the same things you are trying to do as a Digital Marketer. Your competitive edge is your ability to innovate, out-think, and find creative solutions to all of the challenges you face throughout the day. This includes finding new routes for your users and grabbing their attention in novel ways.
Sales and persuasion
Your job as a Marketer is to influence people’s minds. Mastering the art and science of selling will be a huge advantage to you! This is not just about selling. The power of persuasion can be equally important in building a brand image over time.
Project Leadership
Digital Marketers are involved in multiple digital campaigns and must be able to manage them through multiple phases. They need to understand how to coordinate the efforts of different people. It requires leadership skills as well as a high-level organization. There are tools that can automate tasks and help you stay on top of everything.
Strategic Planning
When a Digital Marketer creates a multi-phase plan, it requires a lot of planning, a forward-looking mindset, and an eye for emerging trends.
Here are the top 8 full-stack digital marketing courses 2021 to help you become an expert.
Google Digital Garage
Google offers free online courses through Digital Garage, an online platform that offers courses on various topics related to business or career development. Digital Marketing training by Google covers 26 modules. Some of the key modules are
- How to start your own online business
- How to ensure customers find you online
- How to promote your business using online advertising (Google Ads).
- How to expand your business to other countries
- Mobile Marketing
- Content marketing can help you promote your business
- Advertising on Social Media
- YouTube Course (Includes Certification)
All courses contain both video and text material. Some can be completed in three hours, while others may take up to forty hours. These courses are accredited by Interactive Advertising Bureau Europe and The Open University.
Benefits
This course is for beginners. It will give you a solid understanding of digital marketing and the various components that make it work. This certification is recognized worldwide, which can be a great way for you to improve your career.
Semrush Online Academy
Semrush is one of the most effective digital marketing tools. They have also created an academy that offers a variety of digital marketing courses for free to serve their audience and users better.
They offer courses in all areas of digital marketing, including:
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
Although English is the main language of the course, many courses can also be taken in Spanish. After passing the exams and completing the course, you will receive a certificate. All courses include both video and text. The instructors are all digital marketing professionals.
These courses cover basic and advanced concepts. Some courses focus on Semrush, while others cover SEO fundamentals and PPC fundamentals.
Benefits
These courses are a great way to learn because industry experts will teach you how to apply them in real life. You’ll also learn how to properly use SEMRUSH, which can help you run successful digital marketing campaigns.
Hubspot Digital Marketing Academy
Hubspot Digital Academy is another amazing option to learn digital marketing and be certified by a well-respected company. Hubspot is a leader in digital marketing with a variety of tools such as CRM, SEO tools, and content marketing.
Hubspot’s Online Digital Marketing Classes cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual marketing
Register for the course completely free and receive a certificate of completion.
Benefits
Even if you do not plan to use HubSpot tools in your marketing campaigns, for the time being, their online courses are excellent.
Experts like Matthew Barby and Sujan Patel are the instructors for all courses. They are both digital marketing experts with many years of experience. The courses and learning environment are easy to use.
Udemy Digital Marketing Courses
Udemy offers full-stack digital marketing courses covering a variety of topics, including SEO and Google Ads. The complete Digital Marketing Course Bundle covers 12 modules:
- Market Research
- WordPress Setup
- SEO
- SEO Copy
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
Although the course includes a digital marketing certificate, it is not free. It costs $199, but you can get it at less than half the price if you use the correct discount codes.
Benefits
This course is great for beginners as it covers all aspects of marketing, from web marketing to social media promotion.
Udacity Digital Marketing Course
Udacity’s Digital Marketing Nanodegree course is another premium digital marketing training program. This course covers all you need to be a digital marketer, including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Facebook Blueprint for Social Media Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Google Analytics – Measure and Optimize
Features
This course is unique as you get the course material and a technical mentor, a personal career coach, and career services. It is especially useful for beginners in digital marketing who need help with technical issues or advice on building their digital market career.
However, you will need to pay $399 per month to keep your access to the course materials and services. You will need to complete the course material in at least three months.
Although this course is great for beginners, it is not recommended for all. For freelancers and self-employed, $399 per month can be expensive. This subscription is best for marketers who work with large companies.
Coursera
The Coursera Digital Marketing training program has been designed by the internationally renowned faculty of the University of Illinois under Business Administration degree program, the iMBA.
It is for beginners and covers digital marketing analytics, SEO, SEM, and 3D Printing. You will learn the basics of digital marketing through practical examples, stories, tools for digital creation, distribution and promotion of products and services.
The specialization is divided into seven courses, with the last one being a Capstone project offered in association with Grainger industries. The courses are as follows:
- Marketing in a Digital World
- Marketing Analytics in Theory
- Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
The approach is to teach students in an interactive way via video lectures, case studies, assignments, and interviews with leading marketing experts.
Highlights
- You will learn the theory and practical use case behind marketing analytics.
- Understand the step-by-step process for conducting thorough and insightful digital data analysis.
- Learn how to make amazing presentations and data visualization reports.
- Understand the underlying processes of marketing communication so that you can select the appropriate channels to send the right marketing message to the right audience at the right time.
- Learn how to create digital marketing campaigns.
- Certification is openly available, so anybody at any experience level can enrol in the program.
The duration of the course is 8 months for 5 hours per week.
eCornell Digital Marketing Program
The eCornell Digital Marketing Certificate Program begins with a brief overview of digital marketing and prepares you to implement various tried and tested strategies within your business. The program will then detail the possibilities and strategies associated with the most popular platforms and channels, such as mobile, digital, and new technologies.
You’ll be guided step-by-step by understanding your customers’ needs and goals for marketing and designing individual digital advertising strategies that include owned and paid media. When you’re done with this course, you’ll put your ideas for digital marketing into one unified strategy based on your company’s goals and resources. The program includes the following modules:
- Learning about what is the Digital Marketing Landscape and the Customer Funnel
- Analyzing opportunities to Profit from Paid Digital Media
- Reviewing the opportunities available to Profit from Owned Digital Media
- The implementation of the Integrated Digital Marketing Plan
Ahrefs Academy
The most powerful tools and data will be nothing If you aren’t able to utilize them. Ahrefs Academy courses help you learn the basics of Ahrefs and help you get better at digital marketing.
The courses offered by Ahrefs are:
- How to use Ahrefs – Learn how to use Ahref’s SEO tools and how to improve the SEO of your website.
- Ahrefs’ Certification Course – Gain knowledge and analytical skills to make intelligent marketing decisions using Ahrefs’ tools and data.
- SEO Training – Learn SEO basics, such as keyword research, on-page SEO, and link building, to boost your search engine rankings.
- Blogging for business – Learn how to grow your blog and turn your readers into paying customers.
- Marketing with Ahrefs – Learn about Ahrefs key features and how to apply them in your digital campaigns.
Final thoughts 👨🏫
Carefully invest your time and resources in any course with a clear understanding of the desired outcomes. Take into consideration the worth and ROI of the course, how it will be beneficial in your career growth and skillsets, and post-course support and assistance.
Being a digital marketer, you will have to work on live projects and deliver the desired results. By enrolling in a full-stack digital marketing course, you get to be part of a like-minded community where you can share your experiences, views, questions and get to learn from others also.
Whether you are a professional or want to promote your brand, a digital marketing course is for everyone to embark on a journey of growth and success.
You may also be interested in Best Marketplaces to Hire Marketers.
