Backlink tool helps you discover and analyze the quality and quantity of backlinks pointing to your website. It improves SEO by identifying high-quality backlinks, monitoring competitors, and managing your site’s backlink profile.
A backlink tool helps in creating an SEO strategy by identifying high-quality backlinks from authoritative sites to enhance search engine rankings. It examines competitors’ backlink profiles to discover link-building opportunities and monitors backlink performance to ensure continuous improvement in search engine rankings.
Geekflare has researched and compiled a list of the best backlink tools based on key features such as backlink quality analysis, link indexing speed, user interface, historical data tracking, integration options, pricing, and customer support.
- Semrush – Best for Comprehensive Analysis
- Sitechecker – Best for Affordability
- SE Ranking – Best for Small Business
- SEO SpyGlass – Best for In-depth Audits
- Ahrefs Site Explorer – Best for Massive Index
- Moz Link Explorer – Best for Link-Building
- Majestic – Best for Historical Data
- Nightwatch – Best for Enterprise
- LinkMiner – Best for Finding Opportunities
- SpyFu – Best for Competitor Analysis
- The Hoth – Best for Free Basic Backlink Analysis
- SerpStat – Best for SEO Agency
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Core Functionalities
Deep Link & Competitor Analysis, Position Tracking
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Integration Options
Looker Studio, Google Analytics, Google Search Console
Semrush Backlink Analytics is a renowned SEO tool offering comprehensive backlink analysis. It checks inbound links, linking domains, subdomains, URLs, and their categories.
You can examine single URLs, domains, and anchors and analyze a referring domain’s authority and location. It assesses your backlink profile and provides a toxicity score with details on toxic markers and backlink metrics.
Semrush Backlink Analytics offers a backlink gap feature for comparing up to five domains, identifying common referring domains, and suggesting opportunities to fill the gap. After the analysis, use Semrush’s link-building tool to find backlink prospects, conduct outreach campaigns, and monitor new links.
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Monitor backlink profiles of any domain in real time.
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Offers competitive analysis that compares competitors’ backlink profiles
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Discover new and lost backlinks over time.
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Provide detailed backlink analysis, including anchor texts, referring domains, and link types.
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Powerful backlink crawler with a database of over 43 trillion backlinks
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Identify toxic backlinks to maintain a healthy link profile.
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Supports in-depth historical data for trend analysis.
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Requires a subscription, which may be costly for small businesses.
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Inaccurate position tracking
Semrush Pricing
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Pro | $117.33 | Referring domains, Backlink audits, Competitor analysis, keyword research |
| Guru | $208.33 | Link building, Bulk analysis, Position tracking, Multi-location and device tracking, Looker Studio integration |
| Business | $416.66 | API access, Share of Voice, Content marketing tools, PLA analytics, 5,000 keywords to track |
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Core Functionalities
Backlink monitoring, Competitor Insights White Labelling
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Integration Options
Looker Studio, Google Analytics, Google Search Console (GSC)
Sitechecker Pro imports and consolidates backlinks from GSC, Ahrefs, and other sources, offering a holistic view of your link profile. It detects non-indexable links, recovers lost backlinks, and provides detailed analytics on anchor texts and link distribution across your pages.
Sitechecker offers crucial metrics during backlink analysis, including donor, acceptor URL, anchor, on-page status, index status, and cache status. The 404 link checker helps identify dead links on your website or blog. With 150 free link checks, it offers an affordable solution for maintaining link health.
The “Suggested Backlinks” feature allows you to research your domain, select manual backlinks, and track them regularly. Notifications are delivered if pages with inbound links are deleted, enabling you to take immediate action.
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Generates backlinks from up to 17 trusted domains
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In-depth site audits and rank-tracking capabilities
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Analyze the landing pages that are leading through backlinks
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Export backlink reports for further analysis and reporting.
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Simplifies backlink analysis with an intuitive and user-friendly interface.
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Offers good customer support
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Provides actionable insights to improve SEO strategies based on backlink data
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Experience occasional delays in backlink data updates.
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Doesn’t offer customizable reports
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Basic | $41 | Unlimited site recrawls, 200 credits, Broken internal links |
| Standard | $166 | Monitors 10,000 pages, 2,000 keywords, Looker Studio integration. |
| Premium | $333 | Run site audit with webhook, Bulk URL Checker, Run site audit via webhook, White label |
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Core Functionalities
Backlink Monitoring, Website Audit, Backlink Gap Analyzer
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Integration Options
Looker Studio, Matomo Analytics, Google Analytics, GSC
SE Ranking monitors your backlinks and alerts you if a link is lost or de-indexed, including the last time it was seen. It indicates whether the link is placed in text or an image, providing a clearer understanding of your backlink profile.
The Pages Report feature offers comprehensive SEO data, highlighting the pages that receive the most backlinks and those with link potential.
SE Ranking allows you to disavow bad links and create files to submit directly to Google. You can view detailed metrics such as Domain Trust, Page Trust, and Toxicity score to analyze the percentage of low-quality links.
With their top-tier plan, you can analyze 300 domains per day and monitor 90,000 backlinks, making it an excellent choice for small businesses. Each plan is available at a 20% discount if paid annually, offering significant savings.
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Receive notifications about new and lost backlinks.
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Detailed domain and page trust scores
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Analyze anchor texts to understand linking strategies.
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Visualize backlink data with intuitive charts and graphs.
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Provides detailed reports and insights for optimization.
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Allows tracking of competitors’ backlink strategies.
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Provides accurate data on backlink quality and potential toxic links.
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Can be overwhelming for beginners due to the extensive data.
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Lags during the big list of data
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Essential | $52 | Suitable for individuals, includes basic SEO tools for keyword tracking, and Backlink Checker & Monitor |
| Pro | $95.2 | 30,000 backlinks monitored per account, 100 Domains for backlink analysis per day, Looker Studio integration |
| Business | $207.2 | Dedicated Customer Support, Team Training, Historical data (all time), Data Insights, Integration with Social Media, API |
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Core Functionalities
Bulk Backlink & Profile Analysis, Link Prospecting & Outreach
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Integration Options
Google Analytics, Google Search Console
SEO SpyGlass, a powerful backlink checker from SEO PowerSuite, reveals vital details about your backlinks, including link type, anchor texts, and nofollow/dofollow attributes.
The competitor backlink checker analyzes your competitor’s backlinks, identifies who’s linking to them, and highlights the pages with the most links. It provides historical data to identify trends and understand strategies that benefit your business.
SEO SpyGlass can compare your backlinks with up to five competitors simultaneously, generate white-label reports in PDF and HTML formats, and use the task scheduler to automate routine link checks and updates.
SEO SpyGlass allows you to gather backlinks from multiple sources, including Google Analytics and Google Search Console, using CSV files. By combining backlink databases, you can uncover unindexed links and notify Google promptly.
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Analyze backlink profiles for up to 5 competitors.
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Integrate with Google Analytics and Google Search Console.
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Monitor backlink gaps and link profile growth.
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Explore potential link prospects for your site
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Generate customizable and white-label reports.
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Offers bulk keyword tracking and detailed competitor analysis
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Customize backlink reports with white-labeling options.
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Experience occasional delays in data updates.
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A subscription is needed for full-feature access.
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Core Functionalities
Backlink Explorer, Research Competitor Backlinks, Batch Analysis
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Integration Options
Looker Studio, Google Analytics, GSC, Third Party Tools
Ahrefs Site Explorer offers one of the fastest and largest backlink indexes worldwide, featuring over 14 trillion live backlinks and more than seven years of historical data. It provides essential SEO metrics, including Domain Rating (DR), URL Rating (UR), linked domains, and external links.
For extensive backlink checks, the Bulk Analysis feature can scan up to 200 individual URLs and generate detailed reports.
Ahrefs also offers a report on targeted broken outbound links, including a full breakdown of outbound linking anchor text in the Anchors report. It can reveal your competitors’ organic keywords, backlink strategies, and PPC tactics.
Ahrefs performs detailed site audits to identify SEO issues on your website, and the backlink index is updated with fresh data every 15 minutes.
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Explore content gaps and opportunities to improve your SEO strategy.
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Identify top content based on social shares, organic traffic, and backlinks.
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Track keyword rankings for any website in over 170 countries.
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Uncover organic search traffic insights, including top-performing pages and content.
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Offer detailed organic search traffic insights for competitive analysis.
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Includes extensive keyword research capabilities.
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Supports in-depth competitor analysis for strategic planning.
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Can be expensive for small businesses or individual users.
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Requires a learning curve for new users to fully utilize its capabilities.
| Plan | Pricing | Offering |
|---|---|---|
| Lite | $129 | 500 credits/user/ mo, 6 months of history |
| Standard | $249 | Performance trends, Batch analysis, Linking authors |
| Advanced | $449 | Competitive Analysis, Outgoing link explorer, Rank tracker |
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Core Functionalities
Backlink Analysis, Link building, Domain Authority Tracking
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Integration Options
Looker Studio, Google Analytics, GSC
Moz, founded in 2004 as a blog and online community, has evolved into an all-in-one SEO software. It provides metrics such as Domain Authority (DA), Page Authority (PA), Spam Score, and complete link counts to any site, giving you a clear picture of your backlink performance.
Moz Link Explorer allows you to explore over 40 trillion links, offering a detailed view of your site’s inbound links, linking domains, and anchor text used in these links.
Moz Link Explorer includes link tracking lists and alerts. You can create lists to monitor specific links or domains and receive alerts when new links are discovered, or existing links are lost. It can also regulate spam links pointing to your site, significantly enhancing the quality of your links.
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10 free queries every month
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Compare backlink profiles of up to four competitors simultaneously.
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Discover new and lost links to monitor your link-building progress.
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Analyze link metrics such as Domain Authority, Page Authority, and Spam Score.
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Allows you to dissect and compare competitors’ link-building strategies
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Access to valuable metrics like domain authority and keyword volume
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Customizable reporting options
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Includes advanced filtering options for refined search results.
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Limit free usage, making it less accessible for small-scale users.
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No support for other third-party tools and platforms
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Core Functionalities
Backlink analysis, link investigation, Author Explorer
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Integration Options
Google Analytics, GSC, Third Party Tools
Majestic’s SEO toolset provides deep insights into backlink profiles by tracking new, lost, and broken links. Its Referring Domains feature assesses the impact and quality of backlinks using metrics like Trust Flow and Citation Flow.
Majestic’s Topical Trust Flow scans over 800 pools of sites that are identified and classified. The algorithm then follows outbound links from these pages, passing along a strength signal and classification by topic.
Majestic’s Link Context and Link Graph visually map out link placement and network to identify spammy links and strategize link building. Its Chrome App provides limited backlink data for free, including link profile charts and link counts for URLs, subdomains, and root levels.
For more advanced needs, Majestic offers an API that enables the integration of its backlink data into custom applications. You can generate and manage multiple API keys, ensuring secure access to the data.
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Analyze backlinks with detailed metrics such as Citation Flow and Trust Flow
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Compare multiple websites with the Clique Hunter tool.
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Identify link-building opportunities with Majestic’s Keyword Checker.
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Visually compare the backlink profiles of two domains to highlight strengths and weaknesses.
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Evaluate anchor text distribution and link influence
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Visualizes link data with user-friendly charts and graphs.
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Offers API access and Chrome extension
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Supports bulk backlink checking for efficient data processing.
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Provides historical data for tracking link-building progress
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Limited keyword tracking and rank monitoring features.
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Doesn’t integrate with Google Analytics
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May have a steep learning curve for new users.
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Lite | $41.67 | Suitable for light users, includes access to Fresh Index, Site Explorer, Trust Flow, Citation Flow |
| Pro | $83.33 | Access to the Historic Index, Raw Data Exports, and Custom Reports |
| API | $333.33 | API access, Compare Sites, Flow Metric History, Clique Hunter, Backlink History, Search Explorer, Share Campaigns |
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Core Functionalities
Rank Tracking, Backlink Monitoring, Site Audits
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Integration Options
Google Analytics, GSC
Nightwatch is an AI-powered SEO rank-tracking tool that regularly updates newly discovered and lost backlinks through its smart notifications feature. It uses its crawlers and multiple external sources to deliver accurate and up-to-date information on all backlinks that could affect your rankings.
Nightwatch aggregating and segmentation features allow you to filter backlinks by their characteristics and monitor trends on specific high-quality backlinks pointing to a subpage.
Nightwatch’s backlink portfolio summarizes different segments acquired over time, offering insights into their quality, domain, follow/no-follow attributes, and spam status. You can easily import backlinks both automatically and manually.
Nightwatch provides precise rank tracking for search engines such as Google, Bing, and DuckDuckGo, making it an excellent choice for enterprises. It can track millions of keywords across multiple locations worldwide, down to the zip code level, with daily updates.
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White-label reports for customization.
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Integrate and generate reports with Google Analytics and Search Console.
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Create segments for subfolders, keyword intent, location, and desktop/mobile.
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Access FAQs/Forum, Knowledge Base, and Phone Support for assistance.
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Offers hyper-local geo-tracking features
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Create custom segments for detailed trend analysis.
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Provides integration with various third-party tools like Google Analytics and Google Search Console.
- <img alt="Disadvantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/cons.svg" decoding="async" src="data:image/svg xml,”>
No live support
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Core Functionalities
Backlink Analysis, Site Explorer, Domain Analysis
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Integration Options
Google Analytics, GSC
LinkMiner by Mangools offers a comprehensive backlink analysis with access to over 9.5 trillion backlinks from Majestic’s fresh and historic index.
Enter your competitor’s domain, and LinkMiner will analyze the URL, categorizing backlinks into the blog, Q&A, RSS feed, or forum. It features on-click and advanced filters, link strength, and a website preview, aiding in identifying genuine link opportunities. Save relevant backlinks in your “Favorites list” for future reference.
LinkMiner includes advanced backlink analysis features with data sources like “All,” “New,” and “Lost,” each aiding in identifying different links. It previews generated links by highlighting the anchor text for quicker analysis. For deeper insights, utilize its SERPChecker to obtain detailed SEO insights based on over 45 metrics.
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Find backlinks from categories such as blog, Q&A, RSS feed or forum
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Easily preview the referring website and locate the anchor placement with just one click
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Monitor competitor backlinks to identify potential link-building opportunities
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Enable backlink analysis directly from the browser extension for quick insights.
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Allow detailed backlink filtering and categorization for efficient analysis.
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Analyze backlinks with detailed metrics such as Citation Flow and Trust Flow
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Underwhelming backlink data compared to alternates like Ahrefs or Semrush
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Limit daily backlink checks in lower subscription plans.
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Basic | $29.9 | 100,000 Backlink rows, 200 Tracked keywords daily |
| Premium | $44.9 | Unlimited keyword suggestions, 70 SERP lookups daily |
| Agency | $89 | Unlimited tracked domains, Unlimited Competitor keywords / search |
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Core Functionalities
Competitor Backlink Analysis, Keyword Research
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Integration Options
Google Analytics, GSC
SpyFu can identify inbound links from a domain and filter them by specific keywords. Its backlink builder eliminates duplicates and junk links, displaying only valuable links. It allows you to target common links acquired by your competitors and trust the type of pages you pursue, such as blogs and forums.
Users can thoroughly analyze competitors’ strategies with detailed information on keyword rankings, SEO and PPC tactics, and backlink strategies.
SpyFu offers insights into targeted keywords, advertising history, and overall search rankings. Users can generate customized reports with options to export to PDF and access the API for more extensive data integration.
SpyFu reveals various competitors’ digital marketing strategies for a competitive edge, which is crucial for refining your strategy to stay ahead.
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30-day money-back guarantee
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Monitor backlink activities and get alerts for new backlinks.
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Filter backlinks by type, such as .edu, .gov, and others.
- <img alt="Key feature" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/feature.svg" decoding="async" src="data:image/svg xml,”>
Export backlink data for in-depth analysis and reporting.
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Provides backlink-related data like domain strength, organic clicks, related keywords, etc.
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Offers competitive analysis along with a history traffic tool
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Supports fetching backlink data from any domain
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Display anchor text and link attributes for detailed backlink insights.
- <img alt="Disadvantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/cons.svg" decoding="async" src="data:image/svg xml,”>
Outdated UI with limited information on the website
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Limited integration options with other SEO tools
SpyFu Pricing
| Plan | Monthly Pricing | Offering |
|---|---|---|
| Basic | $8 | Includes 10,000 backlink searches, unlimited data exports, and domain overview reports |
| Professional | $37 | API access with unlimited backlink searches, Unlimited domain overview PDFs, 10 years of historical data, 15k weekly tracked keyword rankings |
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Core Functionalities
Backlink Analysis, Link Building
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Integration Options
Semrush, Google Analytics, GSC
The HOTH’s Backlink Checker utilizes SEMrush to generate extensive external backlinks and their types. Simply input a domain to receive a thorough backlink report.
It is free and provides detailed data on anchor texts and backlink quality. You gain insights into the total number of backlinks, referring domains, and the proportion of do-follow links. Specific details like anchor text and the strength of each link are also accessible.
HOTH Guest Post enhances your site’s reach with done-for-you link outreach services. Their team writes content featuring your link and publishes it across blogs and websites.
Additionally, a 14-day free trial of SEMrush Pro is available to explore other SEO tools. For pricing, HOTH offers the backlink checker tool as a free service.
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Analyze link profiles and compare them to your competitors.
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Enter and find data for 10 domains simultaneously.
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Scan websites for over 50 SEO signals.
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Discover information such as keywords, cost-per-click, search volume, etc., using a targeted URL.
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Offers a user-friendly interface, making it accessible to beginners
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Includes features like anchor text distribution and link quality assessment
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Enables quick identification of toxic backlinks for removal or disavowal.
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Has occasional delays in updating backlink data
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Lacks real-time updates, which might lead to outdated backlink data
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Core Functionalities
Backlink Analysis, Check Backlink Anchors, Domain Batch Analysis
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Integration Options
Google Analytics, GSC, Third Party Tools
Serpstat’s backlink analysis tool provides detailed insights into your site’s backlink profile, including the number of backlinks, linking domains, and overall domain rank. It also identifies new link-building opportunities, monitors newly gained and lost backlinks, and evaluates the quality of referring domains.
Serpstat categorizes backlinks into various types and tracks the performance of top-performing anchor texts. It spots potentially dangerous backlinks and analyzes competitors’ backlinks to select the best link donors.
You can analyze numerous potential link donors and obtain a list of 18 SEO metrics, including Domain Rank, backlink count, referring domains and IP addresses, organic traffic, visibility, keyword count, Keyword Difficulty, and more.
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Analyze keywords and competitors, showing search volume and competition levels
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Compare backlink profiles with competitors to find opportunities.
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Monitor referring domains and IP addresses for comprehensive insights.
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Evaluate the quality of backlinks using metrics like Page Rank and Trust Rank.
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Allows detailed filtering options to refine backlink analysis.
- <img alt="Advantage" data-src="https://geekflare.com/wp-content/themes/gf/src/CustomTheme/Theme/Assets/Icons/pros.svg" decoding="async" src="data:image/svg xml,”>
Offers intuitive visualization tools for backlink data.
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Provides comprehensive tracking of backlinks with historical data.
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Occasionally experiences slow data retrieval times.
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Infrequent updates may affect real-time analysis.
Serpstat Pricing
| Plan | Monthy Pricing | Monthly Pricing |
|---|---|---|
| Individual | $59 | 2,000 results per report for a Backlink analysis, Competitors rankings |
| Team | $119 | 500 searches/day, Access to Backlinks API, Rank Tracker and Site Audit, Domain batch analysis |
| Agency | $479 | SERP crawling, External links, Referring Domains, Keyword batch analysis, White Label reports |
Here, we compare the best backlink tools on the basis of pricing, new/lost backlink tracking, competitor analysis, and quality assessment.
| Backlink Tools | Monthly Pricing (USD) | New/Lost Backlinks | Competitor Analysis | Link Quality Assessment |
|---|---|---|---|---|
| Semrush | $117.33 | ✅ | ✅ | Advanced |
| Sitechecker | $41 | ✅ | ✅ | Basic |
| SERanking | $52 | ✅ | ✅ | Basic |
| SEO SpyGlass | Free | ✅ | Limited | Basic |
| Ahrefs | $29 | ✅ | ✅ | Advanced |
| Moz | Free | ✅ | ✅ | Basic |
| Majestic | $49.99 | ✅ | ✅ | Advanced |
| Nightwatch | $32 | ✅ | ✅ | Advanced |
| LinkMiner | $29.9 | ✅ | ✅ | Basic |
| SpyFu | $8 | ✅ | Limited | Basic |
| The HOTH | Free | ✅ | Limited | Basic |
| Serpstat | $59 | ✅ | ✅ | Basic |
Why are Backlinks so Relevant?
Backlinks play a crucial role in SEO by serving as recommendations from one website to another. They inform search engines that the content is valuable, which can improve a website’s position on search engine results pages. High-quality backlinks from trustworthy sources boost a website’s credibility and reliability, leading to better organic rankings.
Backlinks further drive referral traffic, assisting search engines in faster indexing of content. This process not only boosts visibility but also fosters networking opportunities with other businesses, creating beneficial relationships. Effective backlink strategies are crucial for improving a site’s SEO standing, as detailed in an extensive SEO audit.
What are some link-building strategies?
Here are some practical link-building strategies:
- Write high-quality, engaging, and informative content that naturally attracts backlinks.
- Identify broken links on other websites that are relevant to your content. Contact the website owner to report the broken links and suggest replacing them with links to relevant content on your site.
- Analyze your competitors’ backlink profiles to see where they get their links from. Target the same sources to acquire backlinks for your website.
- Use social media platforms to promote your content and interact with other users.
- Collaborate with influencers in your niche to get your content in front of a larger audience, which can lead to increased backlink opportunities.
- Identify resource pages within your niche that link to valuable content, and contact them to suggest adding your content as a resource.
What are “White Hat and Black Hat links”?
White Hat and Black Hat links distinguish between ethical and unethical SEO practices. White Hat links adhere to search engine guidelines and involve legitimate strategies like creating top-quality content that naturally attracts links, participating in guest blogging on reputable sites, and engaging meaningfully in online communities. These methods ensure a sustainable and positive impact on your website’s SEO.
Conversely, Black Hat links involve manipulative tactics that aim to deceive search engines and may violate guidelines. These include purchasing backlinks, using link farms, hiding links within a site, and creating deceptive doorway pages. Such tactics can lead to penalties from search engines, including reduced rankings or removal from search results.
Black Hat strategies are often linked to Negative SEO, which targets lowering a competitor’s SEO rankings through unethical means.
