There’s no denying that content really is king, and it’s something that marketers, as well as content creators, have sworn by for years.
It truly makes a lot of sense, though, as people consume content daily – from social media to blogs and whatnot, our global online content consumption doubled in 2020.
This also means that it’s a golden period to generate fresh content daily to keep your readers hooked.
Curating fresh content regularly ensures that your platform is up-to-date with the latest information and has something new to offer to your readers each new day.
The only problem is that we have to find trending topics to write on, and regularly sourcing them is not always easy.
That’s why, in this post, we’ll go over some of the best platforms you can use to find trending topics and plan your daily content calendar to stay on top of your posting schedule.
How Can Trending Topics Help in Content Curation?
Incorporating trending topics as a part of your content calendar is a great strategy to grab eyeballs on your content piece each day.
One of the simple ways to examine this is by taking Twitter’s trending algorithm as an example. If you notice, Twitter has a separate way of indicating trending topics, and these are the tweets/topics which get maximum engagement in a given time period.
Not only Twitter but also a lot of other social media platforms use this powerful method of showcasing what’s “hot” to keep users engaged in this era of changing times.
Picking trending topics is not particularly difficult to do. In fact, all you need to do is know about the recent developments and talks happening in the space and feed this to your readers via your content.
This also helps create a healthy reader base who’d be looking forward to your content every day as they learn something new with minimal effort.
Also read: Best Tools for Generating Unique Blog Topic Ideas
Benefits of Writing About Trending Topics
There are far too many benefits to writing about trending topics. Some of which are:
- It helps you get more shares on your content, as trending topics are already popular among the crowd
- Creates a huge traffic boost on your page effortlessly
- It helps you improve your research and writing skills
- Positions you as a credible, valuable, and knowledgeable brand
- It helps you increase your sales by utilizing fresh and up-to-date content
Additionally, it will also help you attract organic traffic from search engines without having to spend a lot of time optimizing your content.
While the list can go on, it’s important to be aware that identifying trending topics every day can be a mighty task. Using a tool to help you pick them gives you the advantage of discovering trends at an early stage and gives you sufficient time to curate content for it.
With that being said, let’s look at the best tools that allow you to do that in the best way possible.
Glimpse
Trusted by Google, Adobe, Unilever, The New York Times, and other big companies, Glimpse really helps you get a “glimpse” of the future.
It’s one of the most popular tools to keep your content game at its peak by identifying topics before they become a trend.
It gives you an in-depth analysis of the topic that may become a trend and promises long-term growth.
The tool can analyze the consumer behavior of millions of users across Amazon, Instagram, Youtube, Reddit, Twitter, and other sources.
In a way, you can say this is Google Trends on steroids.
Exploding Topics
Founded by Brian Dean of Backlinko, Exploding Topics is a simple yet powerful tool that remains easy to use. It can help you identify the latest trends within minutes and bang on them before any of your competitors do.
As compared to other tools, it does not have a variety of features because the main focus is to provide trending topics only, and it does that very well.
All you have to do is set filters on your search results, and you’ll be presented with relevant information. You can also subscribe to their newsletter to get informed about the latest trends along with other important data.
Google Trends
One of the most widely-used tools by marketers and SEO experts, Google Trends keeps track of global search trends and finds quality data that can be accessed by several filters, such as:
- Date
- Geo-location
- Search type
- Category
- Year
The fact that this tool is all connected with the Google search engine has resulted in trends becoming a goldmine of content for many people.
You just cannot go wrong with this platform, as it’s simple, basic, and very effective.
SparkToro
Spark Toro is a niche tool that brings all the hot topics in front of your eyes. It’s famous for gathering information about the latest trends in the digital space, particularly SEO, marketing, and technology.
It pulls out trends from the number of shares users have made using their accounts on social media. The algorithm picks up on what’s getting the most attention on the internet and delivers them to you seamlessly.
This platform needs no introduction. We can easily say that Reddit is one of the prominent platforms responsible for creating trending content on the internet today.
Apart from its endless possibilities, it has various subreddits to find topics that are doing well on the internet. You can look at this particular subreddit called “Trending Reddits”, which pulls in the most interacted posts on a daily basis.
It also showcases trending images, news, videos, communities, and popular posts, which can be filtered by upvotes, popularity, topic, and location.
If you’re looking for some hot and trending topics, I highly recommend checking this one out and skimming through it every day.
HARO
HARO, which stands for Help a Report Out, is a platform with an endless supply of topics that are picking up the pace on the internet.
While it’s not directly a way to find trending topics, it’s a great tool to get notified of what the top sources are looking for in the space.
If you’re a blogger, you can sign up for regular emails that basically contain a list of notable blog posts. You can seek ideas and inspiration from them or use the platform as a link-building tool to earn backlinks for your blog.
HARO has managed to attract Mashable, TIME, WSJ, and Fox News, among others, as their valuable customers.
Feedly
Hop on with Leo, Feedly’s AI, as it takes you through the world of content without lifting a finger. All you have to do is:
- Find and organize the feed you want
- Help Leo shut out what’s not important
- Share insights with your team
Leo learns with you on the go and ensures that your personal information remains personal. It’s a powerful AI-powered tool that’ll help you with the latest trends within seconds.
Treendly
As the name suggests, Treendly is responsible for helping you figure out what topic you should be preparing for your next blog post. It goes the extra mile to tell you how the trend has picked up over a period of time.
With its pro version, you can check curated trends in more than 10 different countries other than yours.
Also, it’ll take you through seasonal trends that may come back or trends that may last more than a year in the industry.
You can take Treendly’s free demo before making an informed decision on the paid version.
Trend Watchers
An absolute favorite among YouTubers and other content creators, Trend Watchers guides you on trending topics in your niche that are gaining attention.
It’s more than just a tool. In fact, it also helps you with the following:
- Trend Alerts – It tells you about new trends and how to use them
- Content Creation – Suggests how to use the information to create your content
- Viral Content – With the right amount of hard work, your video can go viral
- Redirect and Upsell – Teaches you how to use this traffic to monetize and increase your income
Besides, it helps you identify high-potential keywords and tail keywords with low competition, which you can use to have the edge over your competitors.
BuzzSumo
For all the marketers out there, say hello to your new best friend. BuzzSumo is a fantastic tool that collects vital information about the latest happenings that’s been creating a “buzz” on the internet. Just type out a domain or a keyword, and you’ll get the results instantly.
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It’s an all-in-one tool that covers a variety of areas. For example, the research tool lets you analyze various data points and identifies influencers who will help you elevate your brand image.
BuzzSumo has a 30-day free trial period, after which you can opt for the paid subscription.
BuzzFeed
The trending page of BuzzFeed is a great way to siphon out popular topics around the world.
Since this website is a popular content-driven engine among millennials and “Gen Z”, you could find some really profitable topics to create content on. In fact, it’ll also help you reach your target audience faster.
BuzzFeed is known for its fun quizzes as well, which also collate a lot of data that can be used to your advantage.
Author’s Note
Using tools to find trending topics instead of trying to manually on your own is probably the greatest favor you could do for yourself and your business. It makes the entire process faster, easier, and much more effective.
That being said, it’s also important to keep in mind that quality is more important than the quantity of content you create. Be sure to only pick out content that caters to your audience and which will benefit them.
The above tools will help you explore the internet with your creative mind and find amazing topics in the process.
Next, use these powerful content creation tools to boost your marketing efforts.
