Have you ever tried uploading a video on a site only to find out the format isn’t supported?

Or even worse when your desired video is unplayable on your device. In cases like these, we ponder over why the formats are not supported everywhere. While the possibility of that seems unattainable for now, fortunately, there’s a quick fix to this issue.

The solution is to use a video converter. It’s basically a tool that converts your video to your desired format to help you either upload it on the site, play it on your device, or for any purpose you’re aiming for.

A byproduct of converting your video to a different format is that usually, it’ll reduce the size of the video, resulting in lesser consumption of space on your device.

You can either use an online video converter or download software for it, but the latter is always preferred because of the flexibility and more features. On top of that, it’s super convenient when you have something readily accessible on your computer.

This article will be going over some of the best video converter software that you can download on your Windows and macOS system.

Let’s hop into it straightaway.

Movavi

Movavi Video Converter allows you to transfer, edit and convert videos in literally seconds, all thanks to their SuperSpeed mode. Even if you’re dealing with batches of media files, the conversion will be lightning-fast, as if you were copying and pasting it.

It can convert to over 180 videos, audio, and image formats, including some of the lesser-known ones to ensure almost every device is covered. You can be sure the conversion will be loss-less while tremendously reducing the size.

There’s also a “Convert Sample” feature that you can utilize before converting your main files to help you save time by premeditating what the result will be like.

This software supports both Windows and macOS, and you can download a free version of it before committing to the paid plan.

AVS Video Converter

9 Best Video Converter Software for Windows and macOS Digital Marketing

Exclusive for Windows only, AVS Video Converter allows you to use specific media decoders depending upon your processor to speed up the video converting process by a mile. You can choose to use NVIDIA, Intel, or a common software decoder that works with all processors out there.

It supports all major formats for conversion, and you can also choose to put in HD, Full HD, 4K Ultra HD, and DCI 4K video to maintain the crisp quality. If you’re looking to upload the video on a social platform, then there’s an amazing option to convert it specifically for that platform to ensure the most appropriate settings for it.

Freemake

9 Best Video Converter Software for Windows and macOS Digital Marketing

As the name suggests, Freemake Video Converter doesn’t charge you a single penny to use their software, and there are absolutely no strings attached. It can convert MP4, DVD, AVI, MP3, and over 500 more formats back-and-forth.

Besides, it can extract audio from videos, download clips from online streaming sources, and rip/burn Blu-ray and DVD. Before the conversion, you can also edit the clips by rotating, cutting, and joining them.

This video converter has been around for more than 10 years and has a user-base of 100 million. Windows users should consider themselves lucky because that’s the only operating system this software is available on.

AVC

9 Best Video Converter Software for Windows and macOS Digital Marketing

You can convert your videos to over 200 different formats with Any Video Converter Pro. It’s quick in conversion and can handle even 4K HD quality for downloading and converting.

You can download clips and audio from over 100 sites, such as YouTube, and even edit them afterward by adding effects, watermark, subtitles, etc.

One of this software’s best traits is that it uses High-Efficiency Video Coding/HEVC/H.265 to ensure the best possible compression to maintain quality while also cutting down on the size. And to be honest, that’s the most important aspect for a user.

Any Video Converter Pro is available on Windows and macOS.

Prism

9 Best Video Converter Software for Windows and macOS Digital Marketing

With the ability to compress, convert and work with batch files, Prism Video Converter had to be on this list for its versatility.

It allows you to tweak a bunch of settings to customize the result as per your requirement. For example, you can change the resolution rate, change frame rate, set a specific size, set compression rate, and even encoder rate.

It supports all the popular formats for input and output, and you can add a bunch of effects and filters to enhance your videos further. Once the result is generated, you’ll have the option to preview everything before hitting the save button so that you’re getting the exact result that you wanted.

Windows and as well as macOS users can download this wonderful software.

HandBrake

9 Best Video Converter Software for Windows and macOS Digital Marketing

HandBrake is supported on several operating systems, including Windows, macOS, and Linux. It’s completely free and open-source and allows you to convert videos from almost every format out there.

Right after you download this software on your device, it’ll automatically create a profile that’s tailored for the kind of specifications your system has. If you wish, you can also tweak and adjust various settings to match your requirements, but the one that it creates is best suited for a great output result.

Some other features include support for VFR/CFR, batch scan and queuing of an encoder, the ability to add subtitles, chapter markers, and a whole lot more.

Wonderfox

9 Best Video Converter Software for Windows and macOS Digital Marketing

Wonderfox’s HD Video Converter Pro fulfills many video-centric areas, including the ability to convert over 500 different formats. Most of the software in this list will maintain the quality while shrinking the size, but things are slightly different. It can turn your standard video quality into HD while converting. How cool is that? 😎

Other improvements to the output include adding DOLBY surround sound, sharpening the image, etc. It can also turn your photo or video clip into animated GIFs that you can share instantly on social media platforms.

Here’s a small portion of their features that you’ll be able to utilize:

  • Batch conversion
  • Automatic output parameters that are best suitable
  • Lightning speed conversion and hardware acceleration option
  • Edit videos by trimming, merging, adding effects, and more
  • Download videos directly from over 300 sites
  • Record your screen with audio

You can download HD Video Converter Pro on Windows 10, 8.1, 8, 7, and even lower.

VideoStudio

More like an all-in-one solution for all your video needs, VideoStudio Ultimate 2021 couldn’t have chosen a more suitable name for the kind of features they provide. First, you can import pre-existing video clips, record your screen or capture multi-camera videos to create engaging content.

Talking about converting videos with this software offers many different formats you can work with.

However, the most impressive thing is that it can convert your video style for viewing properly on specific devices. For example, you can turn your 360-degree video footage into standard, turn fisheye footage into an equirectangular or spherical panorama, and other possibilities.

Lastly, you can also edit your videos with the help of their drag-and-drop editor to add graphics, effects, and other cool elements.

You can download and use this software only on Windows 7, 8, and 10 versions that are 64-bit.

UniConverter

A tool that does a lot more than just converting videos, Wondershare UniConverter can solve almost all your video-related worries. It can convert multiple files simultaneously, convert videos for specific devices, deal with over 1,000 different audio and video formats, and most importantly, do all of this at 30X faster process speed.

You can also edit your video clips by trimming, cropping, adding text, watermarking, playing with different effects, and so much more.

Besides that, this software allows you to:

  • Record your screen, audio, and webcam
  • Compress any video to fit your requirements, even 8K resolution ones
  • Download videos or an entire playlist from any source online
  • Convert DVDs to any format
  • Burn videos to DVDs and even Blu-ray discs

And as if all of that wasn’t enough, you can also convert images, create GIFs, transfer videos, and so much more. Despite all the heavyweight of these features, Wondershare UniConverter is quite easy to use, and their interface is super intuitive to make things easy for even the non-techy users out there.

You can use this amazing software on both Windows and macOS.

Conclusion

I hope the above software will make things a little easier while dealing with videos and their various requirements on different platforms. No matter if you’re Windows or a macOS user, the above options should be sufficient to pick one and start converting right away.