Salesforce has announced the launch of new data and AI-powered tools for retail merchandisers and marketers in a bid to enhance the customer experience.
Using generative AI (GenAI), businesses will be able to use the new tools to gain a real-time understanding of customer behaviour and experiences and optimise every customer interaction accordingly, the company says. It claims this will help the businesses drive revenue and loyalty, as well as boost employee productivity.
These new tools have been powered by Salesforce’s Einstein 1 Platform, which unifies a company’s data, AI, customer relationship management (CRM), development and security into a single platform.
For retail merchandisers, the new tools include a GenAI-led webpage designer, AI prompts and suggestions to minimise future returns, insights into their inventory, and customer and product insights.
Retail marketers on the other hand can access predictive insights into marketing and promotional data, referral marketing, improve targeting and personalisation using GenAI prompts and AI content creation.
For shoppers, a new extension of the Einstein Copilot (Salesforce’s conversation AI chatbot) has been launched, allowing them to find and purchase products faster, and will be made available in summer 2024.
While some of the features have been made available already, some are in pilot phase with a rollout expected in the coming months.
“Companies that leverage their customer’s data effectively to build trusted, connected commerce experiences will see stronger customer loyalty and profitability,” claimed Jujhar Singh, EVP and general manager, Salesforce Customer 360 Applications and Industries.
“Every business must focus on driving efficiency and growth with new integrated and AI-powered innovations that enable a faster path to purchase and greater customer satisfaction.”
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Shruti Khairnar is a seasoned B2B reporter with a diverse background in financial journalism. She has written for prominent B2B publications including FinTech Futures, ESG Investor, Sustainabonds and more.
