Virtual events are very easy to pull off in this fast-evolving world with the digital era.
A lot of businesses are facing several issues due to the global COVID-19 pandemic. The pandemic has continued for a long time, and things are still not completely under control. This is the reason why companies are looking for new ways of working and communicating.
Several companies are asking their employees to continue working from home. Earlier, the co-workers used to have in-person meetings, but now they have to shift to the online platform. Companies are using different online platforms like Zoom, Hangouts, Meet, and Skype for video calls and meetings. On the other hand, Slack and Microsoft Teams are being utilized for exchanging documents and messages.
Not only meetings, but businesses are also looking forward to organizing events virtually. Businesses are connecting with the audience through online events. As the world was under lockdown, several companies decided to continue with virtual product launches, trade fairs, and much more.
The famous Apple Inc. hosted a virtual product launch in September 2020. They announced various Apple products, including two brand new models of iPad and an Apple Watch. The audience was keen to know about everything in detail. The organizers were able to describe everything to the audience effortlessly, even on the online platform. People were attentive with the same enthusiasm even in virtual events.
If you are thinking about hosting an event, let me tell you, it is possible. Many are doing it, and you can, too, with the help of the right software. And, before I talk about some of the best virtual events solutions, let me share some tips to make the events successful.
Choosing the right platform
It is necessary to pick a platform that suits your event’s budget, criteria, and type. By choosing the right platform, it will become pretty easy to make the event successful.
Beginner Platforms
If you are looking for a quick solution that does not require many resources, you should go with social media platforms. They will help you out in live streaming the entire event on social media.
Some of the platforms are Facebook, YouTube, and Instagram. The most significant advantage here is that you don’t need to spend anything for hosting an online event on these platforms. You can directly share the link of your event with the target audience. The audience is familiar with these platforms as they are pretty easy to use. You can take advantage of live streaming tools.
The downside with social media platforms is that the event won’t be so interactive. People can only interact through comments, but there is no other type of interaction possible. Some platforms also put certain limitations on hosting a live session. For instance, you need 10,000 subscribers on your channel for hosting a live virtual event on YouTube.
Intermediate Platforms
For enhancing the level of interaction with the participants, you can use Zoom or Google Meet. It allows you to create team meetings and conference rooms for webinars and online events.
You can interact with your audience, share your screen or webcam to make it just like an in-person event. It is good for a small gathering.
Advanced Platforms
If you are concerned about audience interaction and need everything to make virtual events successful, you need advanced tools as mentioned below, which take care of surveying, pooling, quizzes, post-event reports, in-depth analytics, and a lot more.
Virtual Event Promotion
If you are plan on arranging a virtual event, you need to lay down a solid marketing strategy that would align with your goals and work in the online world. There are plenty of ways to promote your business or event. Out of all the digital marketing strategies, two of the most important ones to focus on are:
- By Email
- By Social Media
Email and social media is the best way to get your event in front of the people. You should spend time crafting marketing emails to attract people to your virtual event. Event-specific hashtags would provide a huge boost to the event through social media. You can even approach influential followers on social media to promote your virtual event.
Repurpose Your Video Content
Even if your virtual event is over, it doesn’t mean that your content becomes less valuable. You can edit the content and put it up in different formats on social media and several other platforms for promoting it.
- Create a podcast by converting your video content
- Write a blog by transcribing your video
- Share them on social media by creating short clips and images with the use of tools like Canva.
Content never gets old, and you can use it again for promoting your previous event. It would also help you gain the attention of the audience for your next event.
Now, let us look at some of the Fantastic Marketing Tools for creating a virtual event.
Adobe Connect
Organize a virtual event with Adobe Connect to use the real power of the virtual platform. You can use this versatile platform for delivering a wonderful experience for your diverse audience. You can completely transform the way of engaging with your audience to create an immersive experience for them. It is an excellent platform for webinars, meetings, and conferences in a secure way.
Customize the stage as per your audience and also take complete control of the platform to drive engagement and interactions while continuing with the event. Your audience can never miss out on your session with the interactive recordings that feel just like real sessions.
Adobe Connect is a one-stop solution for planning, delivering, and also tracking your entire virtual event. The platform records all your pre-event and post-event workflows. You can get an in-depth analysis of your virtual event with this platform. There is no need to worry about the security or data of your company and participants because Adobe keeps you covered when it comes to security.
Hubilo
Hubilo has made its platform an ideal one by keeping in mind several businesses and their events. It supports deep registration workflows by building a landing page. The entire process of ticketing, invoicing, and integration with different payment processors are managed by Hubilo.
The platform allows users to engage with an amazing event feed. The engagement graph would be exponentially increasing because of the event feed. It has the capability of managing the entire virtual event smoothly. Everything from the broadcasting studio to engagement is taken care of by Hubilo.
It is not only a platform for virtual events, but you will also notice its analytics and branding features. You can integrate several business tools like Salesforce, HubSpot, Mailchimp, Intercom, Marketo, and many more to manage the event workflows through Hubilo.
Goldcast
Goldcast is a specialized platform for event marketers to create an event that feels like a Netflix show. You can completely customize this platform as per your brand to ensure that it resembles your company’s event. There are endless customization options made available for you on Goldcast.
Goldcast allows you to mix live as well as pre-recorded videos together. The inbuilt studio creates a smooth and seamless transition between live and pre-recorded videos. Now, there would be no silences or breaks due to video transitions. Goldcast is an ideal platform for hosting various virtual events like a product launch, customer summits, community events, annual conferences, workshops, and many more.
Usually, virtual events become one-sided presentations with no chance for peer-to-peer interactions. This engaging platform allows you to discuss your favorite topic in a roundtable room. Once you are done with the virtual event, Goldcast will present you with the collected data of customers and prospects along with actionable insights.
Airmeet
Airmeet has been designed for delivering memorable events that your audience would love. Your participants can move from one virtual session to the other, visit some exhibition booths, and visit networking lounges to interact with other participants. You can build a customized reception to maintain the stage, lounge, and booth.
You can easily scale up your event even if there are 100K participants in your virtual event. Quickly start a live stream from YouTube and Facebook directly through Airmeet. The event data could be collected and analyzed by integrating the CRM via Zapier. You can stream in the session from any live studios like OBS, WebEx, Zoom, etc.
It is a highly reliable and robust platform for hosting virtual events and excellent integration options for better experiences. Whether you are planning for a social webinar or an award ceremony, a live show, or a trade fair, there is no need to worry because Airmeet can handle everything.
Hopin
If you are planning to host a virtual event with participants from all around the world, you should look at Hopin. It will be beneficial for creating an engaging virtual event. Multiple interacting areas have been optimized for your attendees to engage and connect.
You won’t see any difference between offline and online events because of this platform. There are several customizations available to make it an ideal virtual event. Whether you are planning for a recruiting event of 50 people, a hands-on meeting of 500 people, or an annual fair of 50,000 people, you can move ahead with Hopin.
Hopin allows you to manage the event from the planning to analyzing phase. You can sell tickets online or even recruit sponsors. You can even get complete analytics of the event and download the data of all the attendees. Every attendee could engage easily, and there are options to arrange 1-1 meet-ups too for better engagement between the participants.
Balloon
Balloon is an online platform where you can explore as well as host virtual events effortlessly. You can plan out an expo, live stage event, networking event, and much more with the help of its scalable and secure technologies. There is an availability of unlimited stages on this platform.
Balloon helps you create a fun and engaging event instead of a boring event where participants sit and listen. Here, people get a chance to connect with like-minded people. You can either hear the experts talk or join a conversation and start networking with people.
You could handle everything from creating an event to analyzing the event reports from a single platform. You can arrange small meetings for your employees or even have a one-to-one consultation call with a potential client. There is no end to the number of ways you can utilize this platform for arranging a successful virtual event.
Wonder
Wonder is a virtual space for people to talk and meet and also arrange online gatherings for fun. The platform has come up with an innovative way to know who is speaking to whom. For joining a conversation, people take their avatar closer to the others. To leave any conversation, they simply have to move their avatar away.
You can easily broadcast the content through video, screen sharing, or any other way. It is possible to broadcast the content to a certain area of people or all the guests. It would feel like preparing a complete physical venue. You get to set up different areas in the platform and provide topics for every area. The guests could interact with each other based on how you have defined while building that particular area.
The best thing about Wonder is that it works on every device. There is no need to download or install any software as the platform is compatible with browsers. You can host a virtual event for up to 1500 guests on Wonder. Wonder is very much protective when it comes to the security of the participants, organizers, and the entire event. Hosts and organizers use Wonder for several virtual events like meet-ups, trade fairs, conferences, meetings, networking, and a lot more.
Bevy
If you are looking for enterprise-level software for arranging virtual conferences and other events, then Bevy is the perfect one for you.
Whether you are planning a small conference or meeting for your company employees or a large-scale global event, you will find all the resources to pull it off with Bevy. It can completely integrate with your marketing and CRM automation software for better handling.
You can completely understand the data of your audience and use it for driving better results. It is pretty simple to integrate all the data back with your core systems. There is no middleman here when the events are hosted on Bevy. The attendee data is only yours, and there would be no interference because of the platform.
Bevy has the capability of handling virtual and community events on any scale with maximum efficiency. The team of advisors is always there to provide you with their support in case of any query or issues with the platform. You will be able to thrive with your virtual event by planning it out on Bevy.
Final Thoughts
Due to the pandemic, people are stuck in their homes and bored. This is the right time to come up with wonderful virtual events that can help you grow your branding and business. With the help of the above-mentioned solutions, you will find it pretty easy to organize and manage your virtual event while turning it into a huge success.
Next, explore the best webinar software for business growth.
